Why we asked the people who built search The practitioners who built search engine optimisation (SEO) are the first to feel the ground move. To understand how AI answers are changing demand, the PRISM team interviewed senior search leaders and practitioners across agencies and in-house teams. Their accounts converge on a small set of findings … Read more
PRISM converts hundreds of simulated buyer queries into five weighted pillar scores and one AEO health score, with every figure traceable to a real AI response. Why one number needs a defensible method A single AEO health score is only useful if the method behind it can be examined. The score in question is the … Read more
The quiet failure no dashboard reports Answer engine optimisation (AEO) is the practice of measuring and improving how AI assistants represent your company in the answers they generate. This piece explains what AEO is, why it matters now, and how to measure it with a framework called PRISM. Key points Buyers now ask AI assistants … Read more
The PRISM AEO thesis stripped to its boardroom essentials: what to know, what to ask, and what to fund. Your dashboards can stay green while AI quietly leaves you out of the answer. Here is a briefing for leaders on what to measure and why now. The one shift to understand Search engines return links; … Read more
The blueprint was never the kanban board Most companies that studied Toyota in the 1980s copied the wrong thing. They saw the kanban boards, the just-in-time inventory, the Andon cord, and they imported the tools. What they missed was the thinking underneath them. Taiichi Ohno did not invent a set of techniques; rather, he invented … Read more
Although organisations often define AI maturity in varying ways, few possess a clear understanding of the essential indicators or effective methods for evaluating their progress. In practice, it is a question of organisational capability. Assessing that capability requires more than a checklist. It requires understanding how strategy, value creation, operating models, data, governance, technology, and … Read more