Aicadium 
By now, the problem is familiar: AI will write your research in minutes, but it cannot tell you which parts to believe. The obvious way to fix unreliable AI research is to build better AI research. However, instead of joining the crowded, well-funded race of building bigger and smarter models, we built on top of … Read more
The people who carry the most accountability for AI-assisted research rarely run the searches themselves. They are the executives, the board members, and the partners who make the decision. When an AI research tool gets a fact wrong, the cost falls on them. AI-assisted research has become genuinely useful, and that is what makes the … Read more
Why we asked the people who built search The practitioners who built search engine optimisation (SEO) are the first to feel the ground move. To understand how AI answers are changing demand, the PRISM team interviewed senior search leaders and practitioners across agencies and in-house teams. Their accounts converge on a small set of findings … Read more
PRISM converts hundreds of simulated buyer queries into five weighted pillar scores and one AEO health score, with every figure traceable to a real AI response. Why one number needs a defensible method A single AEO health score is only useful if the method behind it can be examined. The score in question is the … Read more
The quiet failure no dashboard reports Answer engine optimisation (AEO) is the practice of measuring and improving how AI assistants represent your company in the answers they generate. This piece explains what AEO is, why it matters now, and how to measure it with a framework called PRISM. Key points Buyers now ask AI assistants … Read more
The PRISM AEO thesis stripped to its boardroom essentials: what to know, what to ask, and what to fund. Your dashboards can stay green while AI quietly leaves you out of the answer. Here is a briefing for leaders on what to measure and why now. The one shift to understand Search engines return links; … Read more