Contents

BRAND GUIDELINES

A Brand is a Powerful Tool

Mighty in expression and highly fragile.

Brand building requires vision, passion, collaboration, and discipline. The responsibility to the tenets of the brand becomes the most powerful when all who engage with our brand are in alignment.

Our consistency is our superpower.

Who We Are

Aicadium is a global technology company delivering AI-powered industrial computer vision products into the hands of enterprises.

With offices in Singapore and San Diego, California, and an international team of data scientists, engineers, and business strategists, Aicadium is operationalising AI within organisations where machine learning innovations were previously out of reach. Aicadium View™ is a computer vision AI product family that uses cameras to detect objects and actions in videos and images to provide workplace insights that create better products and safer, more productive industrial environments. Applications for workplace safety, productivity, asset inspection, and more are positively impacting our customers’ businesses, improving the well-being of their employees, and helping to ensure a brighter future for generations to come.

What We Believe in

Inspirational Leadership
Each of us can exhibit leadership by inspiring those around us to do our best work and be our best selves. As an organisation and as individuals, we balance the interests of multiple stakeholders when making decisions and respect others regardless of differences.
Excellence in Innovation

We believe that artificial intelligence can improve people’s lives, the planet’s sustainability, and our customers’ bottom lines. To that end, we develop products that enable the rapid integration of impactful AI into enterprises.

Living in Integrity
As an organization, integrity is our most valuable asset. Individually, it’s the constant choice to approach every action and interaction with accountability and honesty for colleagues and clients alike.
Inspirational Leadership    Each of us can exhibit leadership by inspiring those around us to do our best work and be our best selves. As an organisation and as individuals, we balance the interests of multiple stakeholders when making decisions and respect others regardless of differences.
Excellence in Innovation    We believe that artificial intelligence can improve people’s lives, the planet’s sustainability, and our customers’ bottom lines. To that end, we develop products that enable the rapid integration of impactful AI into enterprises.
Living in Integrity    As an organization, integrity is our most valuable asset. Individually, it’s the constant choice to approach every action and interaction with accountability and honesty for colleagues and clients alike.

Mission + Vision

Mission
To deliver AI-powered Industrial Computer Vision Products into the hands of enterprises
Vision
To be the global leader in operationalising socially conscious Artificial Intelligence

Our Logo

The Aicadium logo communicates the visionary qualities that Aicadium conveys in thought, approach, and application in the AI space.​

The Aicadium font has been custom designed as a nod to the inputs and outputs of information exchanged in the execution of artificial intelligence. This font includes design elements that are concave and convex to represent an exchange of information and conveys disseminating, deciphering, and making sense of a vast collection of data with ease and organisational beauty that we do each day in the AI space. The details of this font suggest innovation and futurism; new perspectives on advancement; and modernity of thought and process.

The graphic overlay on top of the custom font is based on a topographic map to further communicate our global reach, movement within a global environment and leading innovation.

aicadium logo

Logo Usage

The simple rules in this guide will help you to use our logo to communicate the Aicadium brand most effectively.

The Aicadium logo is our primary graphic and should be the first choice when choosing a graphic element to represent the Aicadium brand. It has been carefully designed and constructed to achieve visual harmony, should never be altered, modified, or redrawn. Because the Aicadium font and graphic overlay elements of the logo are recognisable and highly visible brand assets, it is vital that that they are always applied consistently.

Logo Anatomy

The Aicaidum logo consists of a custom font and a graphic overlay.

The font and the overlay should be used together unless situations dictate the font should just be used on it own. The following will be a guide.

aicadium logo

Logo Clear Space
and Margins

To ensure the legibility of the logo, it must be surrounded with a minimum amount of clearspace.

This isolates the logo from competing elements that may detract attention and lesson the overall impact. Using the logo in a consistent manner across all applications helps to both establish and reinfore the immediate recognition of the Aicadium brand.

The clearspace minimum is equivalant to the vertical and width of the first two letters, the ‘a’ and ‘i’ in the Aicadium logo, regardless of the size at which the logo is reproduced. Use the ‘a’ and the ‘i’ to make a perfect square.

Incorrect Logo Usage

Do not reverse the logo or resize it without maintaining proportions.

Do not apply colours.

Do not rotate any single part of the logo.

Do not stretch or alter the proportions of the logo.

Do not change the arrangement of the logo.

Do not apply gradients, shadows, or other effects.

Logo Font Without
Graphic Overlay

In certain circumstances we may need to remove the graphic overlay.

Please check with Creative for approval when removing the graphic overlay and use this as a general guide.

In some situations, printing processes may limit full logo reproduction. With Creative approval it is acceptable to use the logo font without the graphic overlay.

Size may play a factor in whether the graphic overlay is used. On the left you see as a general guide, the type sizes of the lorem ipsum font compared to the Aicadium logo size. The 29pt type is the full Aicadium logo version, the 10pt type comparison is showing the Aicadium logo font without the graphic overlay. With Creative approval it is acceptable to use the version of the logo font without overlay.

Aicadium logo and Aicadium logo font without graphic overlay

Logo Icon

These are the Aicadium icons.

The icon can be used on its own in certain, very specific situations when the context and association with Aicadium is clearly established and controlled (example: the Aicadium website favicon), or when the Aicadium brand is meant to take on a secondary, supporting role (example: a social media profile image).

Incorrect Icon Usage

Do not outline the icon.

Do not alter the spacing of the shape.

Do not skew or alter shapes.

Do not resize without maintaining exact proportions.

Do not apply gradients, shadows, or other effects.

Do not rotate the icon.

Do not change the colour or place the icon on on another colour.

Logo Colour Guidelines

Our logo should always be in Aicadium blue, all white, or all black and only in specific circumstances.

It never takes on any additional colours and it should never be placed on any other colours.

Black and white:
The logo may be used as all black on white or all white on black in specific circumstances when others are not available. This is subject to Creative approval.

preferred logo

acceptable with approval

acceptable with approval

incorrect usage

Icon Colour Guidelines

Our icon should always be in Aicadium blue, all white, or all black and only in specific circumstances.

It never takes on any additional colours and it should never be placed on any other colours.

Black and white:
The logo may be used as all black on white or all white on black in specific circumstances when others are not available. This is subject to Creative approval.

preferred icons

acceptable with approval

acceptable with approval

incorrect usage

Primary + Secondary Colours

Primary Colours

aicadium blue
#005396
C100 M68 Y0 K14
R0 G83 B150

aicadium gold
#DDA552
C8 M40 Y87 K0
R221 G165 B82

Secondary Colours

aicadium navy
#202F4A
C95 M81 Y44 K41
R32 G47 B74

aicadium deep gold
#D69343
C10 M49 Y96 K0
R214 G147 B67

aicadium light blue
#DFF0F8
C12 M0 Y1 K0
R223 G240 B248

aicadium gray
#F0EFEF
C5 M3 Y3 K0
R240 G239 B239

aicadium medium blue
#C6DCE9
C23 M4 Y4 K0
R198 G220 B233

aicadium sky blue
#CDE3ED
C20 M2 Y4 K0
R205 G227 B237

Aicadium Font

The Aicadium font
The Aicadium font is the font you see in our logos for Aicadium and Aicadium View. This font will be used for our corporate logo and logos for our product families.
Industrial Computer Vision AI

Corporate Font

Official corporate font

Inter by Google is our official corporate font. Inter is a nice, simple font. Use it for anything from headlines to body text to letters and corporate communication.

If you don’t have Inter, you can find it by Googling:
Inter Google font download
or it can be downloaded at this link:
https://fonts.google.com/specimen/Inter

Inter Thin

Inter ExtraLight

Inter Light

Inter Regular

Inter Medium

Inter SemiBold

Inter Bold

Inter ExtraBold

Inter Black

Alternate Font

Alternate font

Helvetica is our alternate corporate font. Use Inter in all circumstances unless it is not available and then use Helvetica.

Helvetica Light

Helvetica Regular

Helvetica Bold

Illustration

Our approach to illustration is rooted in our brand message.
The graphic elements reinforce the branding messages of Aicadium, technological advancement, upward momentum, with fresh perspectives in a global environment with a human centric focus. The 2D graphic element based on a topographical map and the 3D designs also based on representations of topographical maps tell our global story. The 3D graphic elements reinforce that humans are in the forefront of our purpose: We are changing the world by creating AI that matters. We bring the value of AI to industries, people, and places where it was previously out of reach.

Photography

Our approach to photography is to emphasize our brand messages.
Compositionally we incorporate eye paths that are uplifting, colour palettes that are warm gold tones and blue tones as part of carrying through our corporate colours, and focusing on advancement, new technology with a human centric focus. When you are in need of photography please submit photos to Creative to be colour adjusted within brand guidelines, or make a request for Creative to choose photos for your specified project.

Deib Focused

Our creative choices are evaluated by representation and that is a priority for Aicadium.

We represent not only the exceptionally diverse team that we have but also show people of all colours, all gender expressions, and all ages in all areas of what we do. So often diversity in creative is tokenized or treated as an after thought; at Aicadium we represent people of colour in leadership positions because that is a reflection of who we are, what we do, and what we want to see more of in this world. We are purpose driven in our intentionality to create a better world.

Accessibility Focused

Another aspect of Diversity, Equity, Inclusion, and Belonging is the way in which we are addressing narrow diversity of accessability in both form and function.
We evaluate our designs with colour blindness tests, accessibility of e-readers to communicate our website to people who have diverse visual and auditory capabilities, and narrow diversity topics surrounding the myriad ways people experience the world. If we aren’t designing for all, then we are designing for one.

Sustainability in Form, Function, + Practise

The choices we make everyday and how we choose to spend money at Aicadium are our global votes. We ask questions to all of our vendors when we cast those important votes.
For example, when we order company T-shirts we ensure that they are made in places that employ fair labor practices. When we print our business cards we ask what percentage of recycled paper they use, what types of ink are eco conscious, and what production methods are better for the environment. We are the change we want to see in our planet.

sustainability
fair labor practices
eco friendly
low carbon footprint

we’re changing the world
by creating AI that matters

Singapore   |   San Diego