Case Study

A major regional bank uses Aicadium’s Contextual FX pricing for optimising revenue per transaction

Need

A retail bank sought to use AI to provide an FX spread price that is contextualised (considers the customer’s historical behaviour, transaction details) when a customer buys or sells equities/unit trusts/funds denominated in foreign currencies.

Solution

The engine rewarded high-value customers with lower FX rates than before, increasing customer loyalty.  On an overall basis, FX revenues improved with AI-powered pricing optimisation.  

Impact

Personalized pricing engine.

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