Case Study
A major regional bank uses Aicadium’s Contextual FX pricing for optimising revenue per transaction
Need
A retail bank sought to use AI to provide an FX spread price that is contextualised (considers the customer’s historical behaviour, transaction details) when a customer buys or sells equities/unit trusts/funds denominated in foreign currencies.
Solution
The engine rewarded high-value customers with lower FX rates than before, increasing customer loyalty. On an overall basis, FX revenues improved with AI-powered pricing optimisation.
Impact
Personalized pricing engine.
